CHARLOTTE MORRIS - This Time 'Round - Independent Release

Having already yielded several well-received singles ahead of her newest album Wild Child (due out Sept. 29, 2023), including “Tennessee,” “Your Number One,” and “Good Kind of Hurt,” Americana/folk artist Charlotte Morris has continually created a level of intrigue to set herself up for a very impactful release day.

She now delivers one last buzzworthy tease with “This Time ‘Round.”

With an irresistible catchiness to the soft sway of the intro, she instantly captures the listener ear as she walks her signature style alongside 90’s country ideals, providing the right balance within the melody to allow her voice to hold a big sister vibe as she pours into the encouraging lyric to speak to the heart of the dreamers who are knocked down.

An addictive positivity to her tone leads out the opening verse on the notion of finding your confidence within, sliding then into the redemption fueled chorus with a bold reminder to hold tightly to the spirit that has kept you motivated to get back up whenever chasing your dreams has gotten tough and the naysayers start weighing you down:

“Every time they say you’re not enough

And every time they say you don’t have what it takes to make it

Every time you prove that you are tough

Cause you pick yourself up of the ground

And you swear that you will make it this time ‘round”

Rallying for you to stay the course of your goals in the face of adversity throughout the second verse, expertly sets up the powerful bridge as Morris shrugs her shoulders at the stressed timelines we place on ourselves for “making it,” fully understanding that each step is part of the process to be celebrated courageously.

There are songs that come out that we want to hear, but then there are those that come out that we need to hear. With so much negativity constantly swirling around, it’s easy to get sucked into what people are saying and start comparing ourselves to others when deep down inside you know you have the fight within you to accomplish any goal you set your mind to. Charlotte Morris comes along with “This Time ‘Round,” a song we absolutely need to hear, to remind you of who you are while rekindling the fire that burns inside.

(Review Written By: Jeffrey Kurtis)

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