COREY KENT FT. LAUREN ALAINA - Now Or Never - RCA Records Nashville
With the September 6th release date drawing closer to his highly anticipated sophomore album, Black Bandana, Platinum-selling Corey Kent is now following up the incredible “Never Ready” with our next look at things still to come.
“Now Or Never” featuring Lauren Alaina is available on all streaming and digital platforms.
Undertones of melodic moodiness lace the instrumentation to allow for an expert accompaniment adjacent to the blending of Kent’s raw edges and the emotional guides from Alania, each dynamic powerfully gripping the lyrics that see them battling their desired wants against their actual needs, pitting blame on one another rather than facing their own proverbial mirror.
Led by consistent late night drunk dials that always result in steamy nights together which in the moment has them making bedroom promises and raising hopes on a potential forever, they swerve the mixed messages of the night before whenever next morning sober reverts into maybe’s and somedays, leaving destructive gut punches of feeling used, unloved, and unwanted.
“Your headlights might as well be taillights and your hellos might as well be goodbyes,” Kent sings on the opening lines of the song to set in motion the male perspective while Alaina lays out emotionally drawn ultimatums in the second half from the female point of view; “No more calling when you're drinking,” “No more loving me and leaving,” “No more telling me that I'm yours,” etc.
The back-and-forth trail between each perspective through the verses painstakingly shines a dimming spotlight on the emptiness and loneliness that each feels in the immediate aftermath of succumbing to the other’s selfish needs, resulting in a boiled over internal turmoil that lifts into the strike of the chorus:
“You say you want me when you need me, but you're still on the fence
If I'm the only one that's seeing you and me in the end
Baby, break my heart and get it over with
Love me now, love me now, or never again
Or never again”
Following a very hot mainstream mark that included breakout singles “Wild As Her” and “Something’s Gonna Kill Me,” each song that Corey Kent’s revealed as the early definitions of this next chapter have been an absolute showcase of his ability to craft unbridled emotion into song while using his gifted vocal prowess to connect heart to heart with the listener.
Couple those defining characteristics with the natural power of Lauren Alaina, and “Now Or Never” reaches through the speakers to tightly grip the heartstrings of those experiencing the guilt of an on again/off again while also becoming a challenging piece that dares you to draw the line, raise your worth, and move into healthier choices the next time that your text message dings for another a late night come around.
(Review Written By: Jeffrey Kurtis)